Marketing Fundamentals Workshop

The Marketing Fundamentals Worshop is for everyone that is starting their business or entrepreneurs wanting to have a refresher on the basics. Working with entrepreneurs, I very often hear that marketing is social media. Social media is an important part of marketing but marketing goes a lot further than communicating your message with your audience. … Continue reading Marketing Fundamentals Workshop

Mindset Monday: SMART Goals

"The trouble with not having a goal is that you can spend your life running up and down the field and never score." –Bill Copeland Setting goals and then working ridiculously hard to achieve them sets you on the path of living a purpose-driven life. Learn how to set S.M.A.R.T. goals so that you can … Continue reading Mindset Monday: SMART Goals

Mindset Monday: Don’t Give Up

Jumping into entrepreneurship is not an easy decision and it requires a lot of perseverance. For those of you in your entrepreneurship journey, you will know that every day is different and it's like a bumpy ride with days you are ruling the world and days where you take an unexpected turn and are navigating … Continue reading Mindset Monday: Don’t Give Up

Mindset Monday: Results Matter

Every week should start with an analysis of the previous week's initiatives in order to learn from the results and make better decisions for upcoming initiatives. Before launching an initiative, there are 3 fundamental questions that need to be answered:1. What is the goal for this initiative?2. How will I reach my goal?3. How will … Continue reading Mindset Monday: Results Matter

Mindset Monday: Invest Smart

When was the last time you did an in-depth analysis of your return on investment? How about planning time this week to review your forecasted investments for the rest of the year and start budgeting for next year?As many industries continue to rethink their strategy and as consumers are shifting their way of working, buying, … Continue reading Mindset Monday: Invest Smart

Mindset Monday: Motivation

"Success is not final; failure is not fatal: it is the courage to continue that counts."Winston Churchill In the past week, I have heard and read about there being a lack of motivation, not sleeping well, climate change disasters, vacations being cancelled, and of course, this pandemic that doesn't seem to end. The result is … Continue reading Mindset Monday: Motivation

Customer Service

As many of you know, I'm a stickler for a great customer experience. A memorable experience as a customer will stay with you forever, and you will be sharing this experience with the people around you for a long time.  I wanted to share a great example of this that happened when I stayed at … Continue reading Customer Service

Business Mentoring vs. Business Consulting

Is your company at a standstill or are you just turning your idea into a business? What is the best support for you? While a lot of information is available online and through different associations, workshops, blogs and your network, if you are starting your business or looking to grow your business, you will save … Continue reading Business Mentoring vs. Business Consulting

Your business strategy post Covid N°4: Analysing your costs

In general, we tend to not spend enough time on rethinking our general costs.  Now that you are revising your yearly budget, it's important to have a brainstorm with your team to determine your strategy for the next 12 to 24 months and how to best invest your hard earned money. Below are a couple of … Continue reading Your business strategy post Covid N°4: Analysing your costs

Your business strategy post Covid N°3: Your marketing

With Covid-19 coming out of nowhere and completely changing our habits and way of operating our businesses, one of the very first thing to be cut was the marketing investments in order to control costs.  Was this the correct strategy for your business? QUESTION 1: What have you put in place to retain your customers during the … Continue reading Your business strategy post Covid N°3: Your marketing

Your business strategy post Covid N°2: Your team

Your team and their well-being is the key to your success.  From the moment an employee onboards, it's important to have an open communication and growth plan for them.   QUESTION 1: Is your team still home working?  If so, have you done an evaluation of how that is working out for them and what you can improve to make their work/life balance better?  QUESTION 2:How has Covid redefined your company's vision?  Have you included … Continue reading Your business strategy post Covid N°2: Your team

Your business strategy post Covid N°1: Your products / services offering

Schedule a full day with your team to brainstorm and ask yourself: QUESTION 1:Analyse your sales numbers and have a base for discussion.  What percentage of your sales and profit do your top 5 products / services represent? QUESTION 2:Which of your product/services bring in the most profit?  How has this evolved since Covid? QUESTIONS 3:Do you … Continue reading Your business strategy post Covid N°1: Your products / services offering