Are you launching your business and are not sure where to start in terms of Marketing? Then this is the perfect workshop for you.  During the Marketing Fundamentals Workshop, you will learn about the general marketing mix in order for you to implement successful marketing strategies for your brand.

This marketing workshop consists of 4 modules. This will allow us to go through the theory together, but more importantly, it will allow you to apply the theory to your own brand.  You will also have an opportunity to share it with the rest of the group.

The objectives of the Marketing Fundamentals Workshop are:
– identify the critical information needed to develop a brand
– help you define your brand marketing strategy
– raise your brand awareness
– increase customer value
– bring your brand strategy to life
– both externally towards consumers and internally to employees
– learn from all participating

The Marketing Fundamentals Workshop will take place for 2 hours for 4 weeks in a row (for example every Friday for 2 hours for 4 weeks in a row).
Module 1: Intro, target marketing & pricing
Module 2: Product & distribution
Module 3: Branding & promotion
Module 4: Customer journey

The format of the Marketing Fundamentals Workshop will consist of videos in combination with live webinars. The videos will explain the theory and you will have access to these to watch before each workshop. You will also be required to do “homework” to put the theory into practice.
You should be prepared to share and exchange what you prepared during the 2-hours with the other startups.
Additionally, you will network with other entrepreneurs!

Your host will be Sabrina Polakoff, founder of Make My Day Group.

Sign up now for our next Marketing Fundamentals Workshop and get your free Marketing Fundamentals Ebook.