Tag: crisis marketing

In general, we tend to not spend enough time on rethinking our general costs.  Now that you are revising your yearly budget, it’s important to have a brainstorm with your team to determine your strategy for the next 12 to 24 months and how to best invest your hard earned money. Below are a couple of […]

With Covid-19 coming out of nowhere and completely changing our habits and way of operating our businesses, one of the very first thing to be cut was the marketing investments in order to control costs.  Was this the correct strategy for your business? QUESTION 1: What have you put in place to retain your customers during the […]