Brand Audit Myths Debunked: Separating Fact from Fiction

💡 Branding isn’t all glitz, glamour, and catchy taglines. Peel back the layers, and you’ll find the ever-misunderstood “brand audit.” With so much chatter around the topic, it’s time we dive in and clear up some common misconceptions! 🧐

From startups to global giants, visual aesthetics to voice and value, our latest blog tackles 5 prevalent myths about brand audits. Dive in, get informed, and arm your brand with the power of knowledge!

Once you’ve had a read, I’d love to hear your insights. Share your thoughts or any best practices you swear by in the comments below! Let’s champion informed branding together.

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Brand Audit Tools and Techniques: 5 Essential Methods for Effective Assessment

Ever try tackling a brand audit and felt like you were trying to assemble IKEA furniture without the manual? Trust me; there’s a better way!

Jump into my latest blog post, where I’ve laid out 5 essential methods for effective brand assessment, including examples of Coca-Cola, Starbucks, Netflix, Spotify & Apple.

Give it a read, and if you simply wish to share your brand audit best practices, share them with us!

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What Content Does a Company Need to Provide for a Brand Audit?

A brand audit, often compared to a health check-up, delves deep into a company’s brand presence, performance, and perception. But unlike a traditional health assessment, where the doctor has access to all the vital signs, a brand audit’s effectiveness largely depends on the materials provided by the company. So, what exactly does a company need […]