LAUNCH OF MAKE MY DAY CONSULTING
With 20 years experience working in the corporate world, Sabrina Polakoff, founder of Make My Day Group, thought it was time to start her own business. Having lived in Europe and the US with a Bachelor’s Degree from The Fashion Institute of Technology in New York, Sabrina has worked for many well-known international brands and has mainly worked in environments where turnaround, rebuilding brands and expansion was needed. After much success in the corporate world, the obvious place to start was with corporate consulting.
Sabrina has a real passion for bringing out the best of brands. She navigates with you through every step in expanding your brand notoriety and generating more turnover for your company. From evaluating your current business module, to helping you improve it and bringing in new ideas to increase your market share and profit.
For: The Little Gym franchises, Hedgren bags, Limited Edition jewellery, Litebook light therapy, Very Short Movies, CreAction events, Designer Against Aids.
LAUNCH OF LULABIE BRAND
2008 being an economic crisis year and consulting opportunities taking a step back, Sabrina decided to go back to school. Naturopathy and helping people has always been passion of hers and going back to school awarded her a higher international diploma from The School of Natural Health Sciences in London, UK specialising in nutrition (prevention & healing), sports nutrition, aromatherapy and herbalism.
In parallel to her studies, Sabrina decided to launch her own brand linking her past in the fragrance industry with her studies of aromatherapy and Lulabie was born.
Lulabie was the first ever long lasting scented sleep well aromatherapy teddy bear approved for babies. This original concept was awarded the Toy of the year 2009 in Belgium
LAUNCH OF SCENT MARKETING DIVISION
Having worked in the luxury fragrance industry for 15 years in combination with an expertise in aromatherapy, Sabrina offered custom made natural scents solutions made with essential oils to diffuse in offices, homes or in retail spaces to respond to a niche market’s needs.
For: The Little Gym franchises, Belgacom, Quickstep, Dauby, Gunk TV, Fit for Fun, Croisette 55, L’Aile ou la Cuisse, Sequoia, Naturellement.
LAUNCH OF AROMATHERAPY DIVISION
Who doesn’t dream of creating their own cosmetics line one day? Having worked in the beauty industry, Sabrina definitely had this in mind when studying aromatherapy. In collaboration with Bongo, the creation of Make My Day Cosmetics, a range of custom made essential oil based cosmetics sold exclusively online was born. Bongo Aromatherapy Boutique in 2011 and Bongo Natural Wellness Boutique in 2012 and numerous Bongo offers until 2019 carried this offering.
LAUNCH OF NUTRITION DIVISION
With Sabrina’s daughter having stomach sensitivities growing up and after much reading on the topic, Sabrina wanted to finish her Nutrition diploma to understand the power of food on the healing of the body. A new world opened up and Sabrina wanted to share her knowledge with others so that they too could benefit from mother nature in their healing process.
This division focuses on one to one coaching on preventive and healing nutrition as well as group workshops.
LAUNCH OF CORPORATE WELL-BEING DIVISION
Having worked in the corporate world for many years, Sabrina understands how stressful the corporate environment can be and has seen a lot of people getting burnouts as well as having a hard time balancing their work and personal life. Sabrina, being a mom of 2, wife and entrepreneur has had to go through the journey of having to find the right balance in her life has learned a lot from this process.
The division focuses on promoting wellness through a corporate wellness program with a team of hired licensed health professional that will not only help companies develop the program but who also come to your office for personalized and group programs for employees that wish to live an optimum lifestyle.
LAUNCH OF FRANCHISING DIVISION
What started as the creation of a scent for The Little Gym has continued into a working with the brand on the growth of their franchise network, this division has been created to work with brands that would like to further expand their franchise presence internationally.
For: The Little Gym Europe
LAUNCH OF CRISIS MANAGEMENT DIVISION
A new decade, a new challenge. The new decade started in the most unexpected way with the invasion of Covid-19 that has changed our mindset and the way we live our lives. For Make May Day Group, this meant that we reviewed our offering and our vision is to focus on services for companies that make a difference. Our drive and passion is working with entrepreneurs, preparing corporations to deal with crisis management, getting brands to explore the model of franchising and leadership development to shape the leaders of tomorrow.
Having a crisis plan in place is as fundamental as having basic insurance. It should be available when you need it so that you can use it in case of emergency especially when time is ticking. The knowledge that you have a plan and a trained team will allow you be ready to confront any crisis. Our division works with corporations on developing a crisis plan that can be used as a base to face any crisis.
For: The Little Gym Europe during Covid-19.