Franchising

Have you thought about franchising your business as a business expansion strategy?

If you haven’t explored franchising to expand your business, now is the time to explore this type of business modelling.

As a franchisor, you license your know-how, procedures, intellectual property, use of your business model, brand and rights to sell your branded products/ services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations.

Thinking About Franchising

Make My Day Group works with you on evaluating your business model and evaluates the feasibility of franchising it.

You need to be ready to offer a license to the franchisee to do business in a selected territory as well as offering support in opening, training, merchandising, marketing and managing in return for a management fee or marking-up the price of goods you supply.

You can only become a successful franchisor if you yourself are already operating a successful business with a good track record, and have sufficient management and financial resources to develop and support a franchise network.

Expanding Your Franchise

You have now franchised your brand and now feel you need to get your brand development to the next growth spur?

How can you speed up your development? You may be asking yourself if you should open corporate units to penetrate in new markets?

The development of a successful franchise network requires careful planning, continuous monitoring, advice and support from franchise professionals.

A franchise expert may be just what you need on your board?

Let us work with you on developing your franchise business and pick and choose from our available services.

Our Franchise Services

At Make My Day Group, we help you develop the tools that are needed to successfully support your franchise network and to optimise and digitalise your processes including:

BUSINESS DEVELOPMENT
The first question you ask yourself when becoming a franchisor is “where am I going to find franchisees that are going to invest in my business”?   In order to do so, you need to have a proven business model and a product / service for which there is a market.
We work with you on defining your business development strategy, defining your territories, market research, competitive analysis and pricing structure.

SALES PROCESS
This is where the journey begins for new franchisees. It’s important to have a story to sell your franchise and to have the proper tools available to build your credibility. At this stage, we will work with you on the selection process, sales scripts and content for your Discovery Day.

OPERATIONS
This is the growth support that a franchisor invests in, and includes:
– Training
– Operations manual
– Business advisor support
– Automating processes
– Technology support
– Human ressources

MARKETING
Marketing is about generating awareness of your product/services and creating a demand for it in the B-to-B and B-to-C environment.  Without proper branding and marketing, your success will be limited.  
Our offer includes: 
– Development of general branding including look & feel.
– Centralised branding with platforms available for usage by franchisees for one common communication strategy.
– Development of digital marketing plan and social media strategy

Little Kickers

Franchise Opportunities

Little Kickers is now the largest provider of pre-school football classes in the world. Operating across 6 continents, in 33 countries, through a network of over 330 franchisees, over 70,000 kids participate in their programs every week.

Be a part of this successful network with the following opportunities.

Opportunity – India
Will you be the Master Franchisor in India?

In addition to the single, unit franchise option, Little Kickers also offer the opportunity to take on Master Franchise rights in many countries. This involves a Master Franchisee taking on the exclusive rights to replicate the Little Kickers business model in their own country, and to sell on franchises and support a network on an ongoing basis. Extensive training and ongoing support is provided by the Little Kickers Head Office Team.

To date, Little Kickers Master Franchisees are successfully operating in South Africa, Australia, New Zealand, Canada, Ecuador, Malaysia, Brazil, China, Portugal and Turkey. Little Kickers is currently offering Master Franchisors opportunities for India.

Master Franchising provides ambitious, motivated individuals with a strong business background, with the opportunity to develop a large, successful business in their own country, with the benefit of the sound training and experienced guidance provided by Little Kickers Head Office.

Prospective franchisees who are interested in taking on the Master Franchise rights for countries where English is not the first language, must speak the language of the country they are interested in developing fluently, and should also have a strong business background. Little Kickers have developed an English Language Programme which enables participants in our classes to learn English whilst they attend Little Kickers sessions. The English Language Programme can be incorporated into the Master Franchise package for no additional charge, at the option of the Master Franchisee.

Opportunity – Worldwide Brand Visibility
Eco-friendly Sponsoring Project

The football industry has flown under the environmental radar for the production of their uniforms which are 100% made of polyester which is a synthetic petroleum based fibre that doesn’t naturally biodegrade and the oil used in the production process is extremely inefficient. All uniforms are bagged in single-use plastic as per industry standards.

Little Kickers have been no exception and is currently responsible for production of over 100,000 polyester uniforms per year.

Little Kickers have identified a supplier who can produce great quality football strips from yarn that is made out of plastic water bottles which have been harvested from the ocean and uniforms can be packaged in biodegradable bags.

As a guardian of football for new generations, Little Kickers is making a stand as franchisees and customers are demanding change and are looking for an organisation to partner with to make this project possible!

Your brand can benefit from this partnership worldwide in 33 countries.
70,000 children (18 months to 7 years) take part in a class around the world every week.
3,5 million unique class visits per year
– 500,000+ social media followers

Partner with Little Kickers to collaborate on an innovative social project which will improve the lives of children in a developing country while also having a positive impact on the environment.


The Massage Company


Franchise Opportunity –
Belgium Master Franchisor

The Belgian wellness market has grown by 35% in the past 10 years and is consistently growing year-on-year. Belgians spend 15% of their income on their health and well-being.  

In the past 10-15 years, membership-based model of massage centers has become extremely popular. With more than 2.000 openings in the last 10 years, it is a very strong growing franchise business.

This is a great opportunity for a Master Franchise to be established in Belgium where this concept doesn’t exist. 

Massage is proven to help with stress, aid relaxation, raise alertness and assist in recovery from treatment and surgery. But for most, massage is still occasional, often of mediocre quality and frequently expensive.

The Massage Company is changing this.

Powerful beliefs drive this young brand: to make it easier for people to benefit from massage, to make it a monthly routine and to change people’s understanding of the positive effects regular massage can have on different aspects of their life.

Bringing high-quality massage to the mainstream.
– variety of optional treatment with optional upgrades
– fantastic facilities in highly convenient locations
– certified Training Programme for staff
– reasonable price

Founded by Charlie Thompson and Elliot Walker, The Massage Company™ opened its first centre in Camberley, UK in March 2016 and is expanding internationally.

Be the innovator in the wellness sector in Belgium, this is a great opportunity to address the mental wellness challenge left behind by Covid.