Have you thought about franchising your business as a business expansion strategy?
If you haven’t explored franchising to expand your business, now is the time to explore this type of business modelling.
As a franchisor, you license your know-how, procedures, intellectual property, use of your business model, brand and rights to sell your branded products/ services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations.
Thinking About Franchising
Make My Day Group works with you on evaluating your business model and evaluates the feasibility of franchising it.
You need to be ready to offer a license to the franchisee to do business in a selected territory as well as offering support in opening, training, merchandising, marketing and managing in return for a management fee or marking-up the price of goods you supply.
You can only become a successful franchisor if you yourself are already operating a successful business with a good track record, and have sufficient management and financial resources to develop and support a franchise network.
Expanding Your Franchise
You have now franchised your brand and now feel you need to get your brand development to the next growth spur?
How can you speed up your development? You may be asking yourself if you should open corporate units to penetrate in new markets?
The development of a successful franchise network requires careful planning, continuous monitoring, advice and support from franchise professionals.
A franchise expert may be just what you need on your board?
Let us work with you on developing your franchise business and pick and choose from our available services.
Our Franchise Services
At Make My Day Group, we help you develop the tools that are needed to successfully support your franchise network and to optimise and digitalise your processes including:
The first question you ask yourself when becoming a franchisor is “where am I going to find franchisees that are going to invest in my business”? In order to do so, you need to have a proven business model and a product / service for which there is a market.
We work with you on defining your business development strategy, defining your territories, market research, competitive analysis and pricing structure.
This is where the journey begins for new franchisees. It’s important to have a story to sell your franchise and to have the proper tools available to build your credibility. At this stage, we will work with you on the selection process, sales scripts and content for your Discovery Day.
This is the growth support that a franchisor invests in, and includes:
– Operations manual
– Business advisor support
– Automating processes
– Technology support
– Human ressources
Marketing is about generating awareness of your product/services and creating a demand for it in the B-to-B and B-to-C environment. Without proper branding and marketing, your success will be limited.
Our offer includes:
– Development of general branding including look & feel.
– Centralised branding with platforms available for usage by franchisees for one common communication strategy.
– Development of digital marketing plan and social media strategy