Have you thought about franchising your business as a business expansion strategy rather than corporate growth?
In fact, if you haven’t explored franchising to expand your business, now is the time to explore this type of business model.
To begin with, as a franchisor, you license your know-how, procedures, intellectual property, business model use, brand, and rights to sell your branded products/services to a franchisee. With the result that, the franchisee pays specific fees and agrees to comply with certain obligations.
Thinking About Franchising
Make My Day Group works with you to evaluate your business model in order to assess the feasibility of franchising it.
For this purpose, you need to be ready to offer a contract to a franchisee so that they can do business in a selected territory. You will need to offer support in opening, training, merchandising, marketing, and operations. To that end, you will earn a management fee and/or mark-up the price of the goods you supply.
All things considered, you can only become a successful franchisor if you already operate a successful business. Obviously, you also need a good track record and have sufficient management and financial resources to develop and support a franchise network.
Expanding Your Franchise
At this point, you have now franchised your brand. Subsequently, you now feel you need to develop your brand to the next growth spurt?
How can you speed up your development? As a matter of fact, you may be asking yourself if you should open corporate units to penetrate new markets?
Developing a successful franchise network requires careful planning, continuous monitoring, advice, as much as support from franchise professionals.
In order to speedup you expansion, a franchising expert is just what you need on your board.
With this in mind, let us work with you on developing your franchise business. You can pick and choose from our available services.
Our Franchise Services
At Make My Day Group, we help you develop the tools that are needed to support your franchise network successfully and to optimize and digitalize your processes, including:
The first question you ask yourself when becoming a franchisor is, “where am I going to find franchisees that are going to invest in my business”? To do so, you need to have a proven business model and a product/service for which there is a market.
We work with you on defining your business development strategy, defining your territories, market research, competitive analysis, and pricing structure.
This is where the journey begins for new franchisees. It’s essential to have a story to sell your franchise and to have the proper tools available to build your credibility. At this stage, we will work with you on the selection process, sales scripts, and content for your Discovery Day.
This is the growth support that a franchisor invests in and includes:
– Operations manual
– Business advisor support
– Automating processes
– Technology support
– Human Ressources
Marketing is about generating awareness for your product/services and creating a demand for them in the B-to-B and B-to-C environments. Without proper branding and marketing, your success will be limited.
Our offer includes:
– Development of general branding, including look & feel.
– Centralized branding with platforms available for usage by franchisees for one common communication strategy.
– Development of digital marketing plan and social media strategy.