About Us

With more than 35 years of experience, Make My Day Group works with entrepreneurs, small to medium sized companies and franchises.

We specialise in developing brands to their next stage of growth by focusing on a clear vision, building strategies with a solution minded approach. Our focus is on operations, marketing, sales and business development.

Our expertise is in:


We work with entrepreneurs looking to franchise their business and also with franchisors looking to grow their business.

Our franchise expertise is in the European market in the UK, Belgium, The Netherlands, Sweden, Luxembourg, Poland, Czech Republic, Slovakia, Switzerland, Germany, Armenia and Russia.

Book a “Franchising Your Business” session on our webshop to find out if your business is franchisable.


Looking to hire an experience team for a specific project? Our expertise is in international branding, business strategy and leadership.

Book your “Monthly One-on-one Business Coaching “ sessions on our webshop today.


It’s fundamental to have a crisis plan in place.

Our division works with corporations on developing a crisis plan that will allow your company to tackle eventual crisis with a key focus on general management, business development, operations, marketing & communication, talent and training

Book a “1-hour Business Consultation” session on our webshop to prepare for different scenarios.

Our focus is on premium brands in the wellness, education, children, beauty and fashion industries.

We are based in Antwerp, Belgium and work internationally.

Our Team

Sabrina Polakoff

Sabrina founded Make My Day Group in 2006 after many years of working in the corporate world and realising that she had a talent for turning around and developing businesses.

Through her career her motto has always been that passion and communication are the key drivers to success.

35 years of experience in business development, operations, sales and marketing of casual bags, luxury cosmetics, retail, child development and wellness in the USA & Europe including:

The Little Gym Europe (Child development franchises)
VF Group (Kipling Worldwide)
Gucci Group (YSL Beauté Benelux)
L’Oréal Group USA (Prestige & Collection)
Macy’s USA (Buying Group)
Clarins USA (Marketing) 
Nina Ricci USA (Marketing)
Sanofi Beauté USA (Marketing)
Jacadi USA (Retail)   

Passionate about working with entrepreneurs, crisis management, international business development and expansion, operations and marketing for premium brands in the wellnesseducationchildrenbeauty and fashion industries. 

Patrick Huybrechts

Patrick’s journey started when he was working with his father in their family business which specialised in slot machines. He learned the business from the ground up working side by side with café owners and breweries where he developed many skills of which negotiation clearly stood out.

As the café owners needed additional services to run their operations, the family business then added accounting to their services and the café owners were thrilled that they could work with accountants that understood their business model. This allowed Patrick to develop his flair for finance and building relationships with banks and the tax authorities.

From here, real estate was a logical next step and Patrick invested in real estate and developed a portfolio of properties that he manages.

Today, Patrick’s role at Make My Day Group focuses on working with entrepreneurs and companies on mediation and negotiation to address their conflicts and bring solutions. These can include rental contracts re-negotiation, difference between shareholders and outstanding balances due.

Through his career, his motto has always been that negotiation and communication are the key drivers to success.
At the end of the day, when everything is set and done, both parties must feel satisfied with the end results.

His experience is in real estate investment and management, mediation and negotiation.

Patrick is passionate about working with entrepreneurs.