Author: makemydaygroup

Making the Most of Holidays: Effective Seasonal Promotions for Franchises

Dear franchisors and franchisees,

It’s time to tap into the holiday rush! Seasonal promotions can be a game-changer for your business. Ready to strategize for maximum impact?

📌 Highlights:

🔍 Merry Marketing: Foundations for a festive boost.

🗓 Engaging Events & Offers: Strategies to draw crowds and loyalty.

💡 Seasonal Digital Do’s: Effective online tactics during the holiday hustle.

🏋️ Franchise Spotlight – Equinox: A look at how a luxury gym leverages the season.

📊 Concluding Thoughts: Set your franchise up for a prosperous holiday season.

Get insights, best practices, and guidance on how to optimize your franchise promotions during the peak holiday times.

💬 Discussion Point: How has your franchise tackled holiday promotions before? Any stand-out successes or lessons learned? Share below, and let’s foster a community of growth and insights this season! 🚀📊🎄

Leveraging a Brand Audit to Integrate AI into the Brand Mix

AI isn’t just a buzzword; it’s redefining business horizons. But here’s the conundrum: How do you ensure AI doesn’t just ‘fit’ but ‘flourishes’ within your brand matrix? That’s where the power of a brand audit leaps into the spotlight!

🌟 What we’re unpacking today:
🎯 The game-changing role of AI in branding.
📈 The brand audit: Your roadmap to successful AI synergy.
💡 Post-audit AI integration avenues.
🚧 Overcoming challenges in AI’s brand marriage.
💫 The magic when brand audits & AI dance in harmony.

AI isn’t just about innovation; it’s about integration. And a brand audit? That’s your tool to ensure AI complements, not complicates, your brand persona. Ready to embark on this tech-infused branding journey? Let’s deep dive!

💬 Community Insights: How has AI transformed your brand experience? Ever considered a brand audit to gauge its impact? Share your AI-tales, challenges, or aspirations below. Together, we can sculpt a future where brands and AI coexist, co-evolve, and co-lead! 🚀🎉🔍

AI in Marketing AI Integration Artificial Intelligence Brand Assessment brand audit Brand Evolution Brand Mix Brand Strategy Digital Transformation Technology in Branding

Turn One-Time Visitors Into Lifelong Customers: Top Retention Strategies

Ready to discover the recipe for turning occasional shoppers into die-hard brand enthusiasts? If you’re nodding your head, you’re in for a treat. We’re diving into the world of customer retention, a realm where the love story between brands and their customers truly blossoms.

🔍 What we’re exploring today:
1. The irresistible allure of customer retention.
2. Five retention strategies to make hearts flutter.
3. Spotlight: Hertz, a brand that’s aced the retention game!

Customer retention isn’t just about business numbers; it’s a heartfelt saga. It’s the tales of businesses and customers growing, evolving, and succeeding together.

💬 Community Chat: Have your own retention success story? Or a challenge you’re facing in making customers stick? Drop your thoughts, experiences, or questions. Let’s cultivate a community together! 🛍️❤️🎉

Brand Loyalty Customer Retention E-commerce Lifelong Customers Retention Strategies

Which Team Members Need to Be Part of the Brand Audit Group?

Ever wondered who are the key players in a brand audit, the meticulous process that serves as a brand’s ‘annual check-up’? Like a team of medical experts delving into every aspect of health, a brand audit requires an ensemble of specialists. Let’s uncover who makes the cut and why.

Dive in as we:
🎩 Spotlight the multifaceted realms of brand audits.
🔑 Identify each essential player in the brand audit lineup.
🤝 Discuss the harmonious collaboration required for audit success.
🌐 Explore the added value of external perspectives.

At the heart of every brand audit lies a delicate dance of analytics, creativity, objectivity, and internal knowledge. It’s a symphony where each team member strikes a distinct note, contributing to a holistic tune of insights and strategies.

📣 Team Insights! Been a part of a brand audit before? Or curious about introducing one in your organization? Share your experiences, questions, or insights below. Let’s decode the magic behind the brand audit ensemble together! 🎯🔍🎶

Audit Process Brand Analysis brand audit Brand Strategy Collaboration Decision Makers Marketing Team Stakeholders Team Composition Team Roles

The Magic of Motivation: Crafting Incentive Programs Your Staff Will Love

Ever imagined turning everyday work tasks into an exciting scavenger hunt, where the endgame isn’t just treasure, but the golden glow of employee contentment? Welcome to our map, where we chart out the enchanting terrains of creating stellar incentive programs, making your office buzz with the same thrill as a grand adventure!

Today’s quest:
🧭 Understanding the bedrock of incentive programs.
🗝️ Crafting personalized rewards that resonate.
🎉 Celebrating each milestone, big or small.
🤝 Fostering a spirit of collaboration.
🌟 Spotlight: How Veritas crafts employee euphoria.

📣 Have you implemented an incentive program that made waves? Or experienced one that left a lasting impact? Dive into the comments and share your stories! Let’s make the quest for employee bliss a shared journey! 🗺️🚀🎉

Business Strategy Employee Happiness Employee Retention Incentive programs leadership productivity Staff Motivation Workplace Environment

How Long Does a Brand Audit Take?

Ever paused to take stock of where your brand stands in the market? If you’ve dipped your toes into brand audits, you know they’re vital, detailed checkpoints on your brand’s journey. Yet, one question frequently echoes in business corridors: Just how long does a brand audit take? The answer, as with many things in marketing, is layered.

In this deep dive, we’ll explore:
✨ The foundational pillars of a brand audit.
⌛ Factors that shape an audit’s duration.
📅 A phase-wise breakdown of typical audit timelines.
📈 The often-overlooked aspect: Implementing audit findings.

Branding isn’t a static process. As markets evolve and audiences change, ensuring your brand remains vibrant, relevant, and engaging is key. Let a brand audit be your compass in these ever-shifting waters. It’s less about the ‘time taken’ and more about the ‘insights gained’.

📣 Join the Conversation! Have you undertaken a brand audit? Share your experiences, surprises, and lessons learned. In the dance of data and decisions, every insight counts! Let’s decode brand dynamics together! 🎯

Audit Duration Brand Analysis Brand Assessment brand audit Brand Health Check Brand Strategy Evaluation Period Marketing Review Timeframe Timeline

Harnessing Local Marketing: How Franchisees Can Dominate Locally

New to a city with your franchise in tow? Feel the electric buzz of opportunities as you contemplate how to become the neighbourhood’s hot topic. Think of this as crafting connections in a new place. It’s not just about opening a shop—it’s about mastering the art of local marketing. 🗺️

Join me as we:
✨ Explore the essence of ‘local’ and its competitive advantage.
🛤️ Chart out the steps to ace local marketing.
🚫 Highlight common pitfalls you’d want to sidestep.
🍞 Dive into Le Pain Quotidien’s blend of global branding and local resonance.

📣 Your Turn! Ventured into the world of local marketing? Share your anecdotes and best practices. Let’s celebrate the beauty of local together! 🌍🤝🏙️

Business Collaboration Community Engagement Franchisee Tips Local Branding Local Influencers Local Marketing Local SEO

From Local to Global: The Role of Brand Audits in Franchise Internationalization

Navigating global expansion? Every brand’s essence faces the challenge of resonating amidst diverse cultures and preferences. Enter: the brand audit. 🧭

Unravel with us:
🔍 What is a brand audit?
🌏 Its pivotal role in the international arena.
🗺️ Crafting the perfect audit strategy for global growth.
🛋️ BoConcept’s: Melding global aesthetics with local nuances.

📢 Join the conversation! Share your brand audit best practices and insights in the comments. Let’s learn from each other and elevate our global branding winning strategies! 🚀🌐

brand audit Brand Consistency. franchising Global Business Internationalization Localization Market Analysis Marketing Strategy

The Power of Listening: Setting Up Effective Customer Feedback Systems for Franchises

📣 “We all need people who will give us feedback. That’s how we improve.” – Bill Gates

Navigating the complex world of franchises requires more than just strategic thinking; it demands an attentive ear tuned to the desires and needs of customers. But how can franchises truly harness the insights hidden within customer feedback?

In our latest post, we delve deep into the essence of feedback, unveiling how Six Senses, a beacon in the luxury resorts industry, harmoniously integrates guest feedback to continually refine their offerings.

Brand managers, franchise owners, and customer experience enthusiasts, journey with us through the mesmerizing realm of feedback. And, we’d love to hear your stories. When did customer feedback play a pivotal role in your brand’s evolution? Let’s dive into a discussion. 💬

Business Improvement Customer Feedback Franchise Power of Listening Six Senses Social Media Listening Surveys

5-Minutes of inspiration with Gitte Gys from Soulful Growth & Colorbar

Ever felt the transformative power of a simple haircut? Imagine harnessing that energy, elevating it, and lighting the path for countless others. Gitte Gys didn’t just master the art of the perfect blonde – she painted a canvas of ambition, resilience, and dreams realized. 🌟

From the chic vibes of Colorbar to the transformative retreats of Soulful Growth, her story is more than a tale of business success; it’s an anthem for every dreamer seeking to leave an indelible mark.
Craving inspiration? Yearning to reignite your passion? Dive deep into a narrative that promises more than just words – it’s a journey of the soul.👇

Be moved. Be inspired. Be transformed.

Authenticity in Business business development Business Retreats Colorbar by Gitte Creativity in Business. entrepreneurship Gitte Gys Hairdressing Personal Growth Soulful Growth

When is the Best Time to do a Brand Audit?

💡 Brands evolve. Markets shift. Consumer behaviours transform. In this ever-changing landscape, how do companies ensure they remain aligned, relevant, and in tune with their audience? Enter the quintessential brand audit. But the dilemma persists: When’s the best moment to dive deep into this pivotal analysis?

From understanding the brand lifecycle stages to gauging market dynamics and determining periodic vs. event-driven audits, our latest article provides a guide on the optimal timing for a brand audit. As brands navigate the waves of market transitions, regular evaluations become more than just a recommendation—they become a necessity.

Brand strategists, marketers, and business leaders, delve into these insights and share your experiences with brand audits in the comments below. Together, we can ensure brands not only survive but thrive in this vibrant marketing era. 🚀

Audit Timing Brand Assessment brand audit Brand Evolution Brand Health Check Brand Review Cycle. Branding Strategy Business Growth Market Analysis Marketing Calendar

Maximizing profit margins: Tips and Tricks to Boost Your Franchise Earnings

💡 In the world of franchises, turnover might grab the headlines, but it’s the underlying profit that truly drives growth. Join me as we delve into some of Neuhaus’ best practices and offer actionable insights to boost your franchise earnings.

From a deep understanding of operational costs to the strategic implementation of loyalty programs, discover the essential steps to maximize profit margins.

Franchise leaders, once you’ve gleaned some insights, we invite you to share your experiences and learnings in the comments below. Together, we can elevate the franchise landscape. 🚀

Business Tips Earnings Boost Financial Techniques Franchise Franchise Management Neuhaus Profit Margins Profit Optimization

Brand Audit Myths Debunked: Separating Fact from Fiction

💡 Branding isn’t all glitz, glamour, and catchy taglines. Peel back the layers, and you’ll find the ever-misunderstood “brand audit.” With so much chatter around the topic, it’s time we dive in and clear up some common misconceptions! 🧐

From startups to global giants, visual aesthetics to voice and value, our latest blog tackles 5 prevalent myths about brand audits. Dive in, get informed, and arm your brand with the power of knowledge!

Once you’ve had a read, I’d love to hear your insights. Share your thoughts or any best practices you swear by in the comments below! Let’s champion informed branding together.

Audit Mistakes. Brand Analysis brand audit Brand Health Brand Perception Brand Strategy Branding Misconceptions Fact vs Fiction Market Insights Myths Debunked

Retain Your Customers: Why Every Franchise Needs a Customer Loyalty Program

Ever get that warm, fuzzy feeling when your favourite store sends you a personal discount?

Dive into the art and science behind it with my latest blog on Customer Loyalty Programs. Discover how big players like The Body Shop keep you coming back for more. If you’re a franchise aiming to deepen customer connections, this one’s for you!

And hey, got your own loyalty program best practices? Share the love in the comments below. Let’s learn and grow together!

Business Strategy Customer Engagement Customer Loyalty Customer Retention Franchise Success Reward Programs The Body Shop

Brand Audit Tools and Techniques: 5 Essential Methods for Effective Assessment

Ever try tackling a brand audit and felt like you were trying to assemble IKEA furniture without the manual? Trust me; there’s a better way!

Jump into my latest blog post, where I’ve laid out 5 essential methods for effective brand assessment, including examples of Coca-Cola, Starbucks, Netflix, Spotify & Apple.

Give it a read, and if you simply wish to share your brand audit best practices, share them with us!

Assessment Techniques Audit Tools Brand Assessment brand audit Brand Consistency. Brand Health Brand Strategy Branding Essential Methods Market Positioning

Boosting Your Foot Traffic: 10 Playful Strategies for Your Franchise

Feeling like your franchise has turned into a secret hideout? 🕵️‍♂️ Let’s change that! Uncover “Boosting Your Foot Traffic: 10 Playful Strategies for Your Franchise” and make your business the place to be! 💃 Check out the secrets here.

And hey, if you’ve got a golden strategy or two up your sleeve, spill the beans in the comments! Let’s create a bustling marketplace of ideas right here. 🗣️👇

boosting foot traffic franchise tips increase foot traffic interactive experiences Jacques Dessange local collaborations playful strategies social media engagement.

Assessing Franchisee Compliance: Top Brand Audit Techniques for Franchisors

🕶️ Ever felt like being a franchisor is a bit like being a detective in a spy movie? You’ve got your franchisees scattered, and you need to ensure they’re all on brand without blowing your cover. 🕵️‍♂️

Dive into my latest blog post, where I’ve unmasked the top-secret techniques (okay, maybe not *that* secret) for assessing franchisee compliance. From the subtle cues to the glaring signs, I’ve got you covered!

Swipe through, and if you find any hidden gadgets or insights (or just want to share your two cents), drop them in the comments! 🖋️

brand audit Brand Consistency. Brand Value Compliance customer experience Digital Audit Franchisee Feedback franchising Local Practices. Mystery Shopping Training Programs

Lean and Mean: Cost-saving Techniques for the Smart Franchise Owner

Ever thought your franchise could use a little ‘financial dieting’?

Dive into our latest blog for some tips on getting ‘Lean and Mean’ with your business strategy. Shed those extra costs and flex your franchise’s profitability muscles!

Ready to embark on this business fitness journey? Let’s go!

Budgeting Business Efficiency Cost-saving Franchise Owners Lean Business Money-saving

What Content Does a Company Need to Provide for a Brand Audit?

A brand audit, often compared to a health check-up, delves deep into a company’s brand presence, performance, and perception. But unlike a traditional health assessment, where the doctor has access to all the vital signs, a brand audit’s effectiveness largely depends on the materials provided by the company. So, what exactly does a company need […]

Brand Assets brand audit Brand Documentation Brand Health Brand Strategy Branding Material Content Assessment Content Checklist Corporate Identity Marketing Collaterals

What is a brand audit?

If you want your business to thrive and stand out in a crowded market, you need to have a strong and consistent brand. But how do you know if your brand is as effective as it could be? That’s where a brand audit comes in. At Make My Day Group company, we partner with our […]

brand audit

5-Minutes of inspiration with Grécie Van Innis from Just Waldo

Sustainability is the word we have all learned to add to our vocabulary and lifestyle recently! What does this mean in terms of fashion sustainability? Is fast fashion being replaced by secondhand vintage clothes where quality and pricing offer individuals the opportunity to constantly have a new wardrobe and give their clothes a second chance […]

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Marketing Fundamentals Workshop

The Marketing Fundamentals Worshop is for everyone that is starting their business or entrepreneurs wanting to have a refresher on the basics. Working with entrepreneurs, I very often hear that marketing is social media. Social media is an important part of marketing but marketing goes a lot further than communicating your message with your audience. […]

marketing basics training Marketing Fundamentals Startup training

Web3, Metaverse and NFTs

As the world is changing, Covid has significantly changed our habits and propelled us 10 years forward in terms of technology. Consequently, we have all learned new ways of working, communicating with each other, and being more and more reliant on technology. Web3, Metaverse, NFTs are all part of our new vocabulary. We are all […]

Metaverse NFT Web3

5-Minutes of inspiration with Nick Boury from Franchise.be

Version française ⎮ Nederlandse versie The Great Resignation is our new reality, and people want to work differently. They want to have their future in their own hands, and as a result, the franchise industry has been turned to for a better work-life balance.I had the opportunity to speak to Nick Boury, the Managing Director […]

5-minutes of inspiration franchising franchising your business nick boury

5-Minutes of Inspiration with Lore Aerts from Yeat.

NEVER MISS OUT ON YOUR FAVORITE RESTAURANT Finally, a new app that lets you know when a table becomes available in a Michelin starred or Gault & Millau restaurant, now that’s innovative! I had the chance to sit down with Lore Aerts, co-founder of Yeat, and discuss her journey as a start-up launching during the […]

5-minutes of inspiration franchising lore aerts yeatapp

Mindset Monday: SMART Goals

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” –Bill Copeland Setting goals and then working ridiculously hard to achieve them sets you on the path of living a purpose-driven life. Learn how to set S.M.A.R.T. goals so that you can […]

attainable goals measurable goals relevant goals SMART Goals specific goals timely goals

Mindset Monday: Don’t Give Up

Jumping into entrepreneurship is not an easy decision and it requires a lot of perseverance. For those of you in your entrepreneurship journey, you will know that every day is different and it’s like a bumpy ride with days you are ruling the world and days where you take an unexpected turn and are navigating […]

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Mindset Monday: Results Matter

Every week should start with an analysis of the previous week’s initiatives in order to learn from the results and make better decisions for upcoming initiatives. Before launching an initiative, there are 3 fundamental questions that need to be answered:1. What is the goal for this initiative?2. How will I reach my goal?3. How will […]

customer excellence customer experience data matters marketing results results driven sales results teamwork understanding your customers

Mindset Monday: Invest Smart

When was the last time you did an in-depth analysis of your return on investment? How about planning time this week to review your forecasted investments for the rest of the year and start budgeting for next year? As many industries continue to rethink their strategy and as consumers are shifting their way of working, […]

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Mindset Monday: Motivation

“Success is not final; failure is not fatal: it is the courage to continue that counts.” Winston Churchill In the past week, I have heard and read about there being a lack of motivation, not sleeping well, climate change disasters, vacations being cancelled, and of course, this pandemic that doesn’t seem to end. The result […]